Primary keyword: rebrand presentation examples · Prepared June 2026
| Page URL | https://www.beautiful.ai/blog/a-round-up-of-the-top-3-rebrand-presentations-to-help-inspire-your-own |
| Primary Keyword | rebrand presentation examples |
| Supporting Keywords | rebrand presentation · rebranding presentation · rebrand deck · what to include in a rebrand presentation · rebrand presentation template |
| Page Type / Intent | Blog · Informational / inspiration ("show me rebrand presentation examples") (SERP gate: PASS via niche confirmation, 4/9 examples/listicle blog + examples-intent galleries) |
| Proposed Title Tag | Rebrand Presentation Examples: Spotify, Figma & Discord | The Beautiful Blog (73 chars · primary keyword leads, keeps the named examples, blog suffix per site convention) |
| Proposed Meta Description | Need rebrand presentation examples? See how Spotify, Figma, and Discord rebranded, what to include in a rebrand presentation, plus customizable templates. (151 chars) |
| Summary | A well-voiced 2023 roundup that already owns the strongest concrete examples in the SERP, three real, named rebrands (Spotify 2016, Figma 2019, Discord 2021) each linked to a customizable template, but never uses the exact phrase "rebrand presentation examples" in the Title, Meta, or H1, and is missing the two sections every ranking guide includes. The biggest gaps vs. ranking competitors (SlideTeam, Canva, SmashBrand, Miro): (1) every guide has a "what to include in a rebrand presentation" section (an exact supporting keyword), and (2) two of them carry an FAQ for People Also Ask capture. Changes: rewrite Title, Meta, and H1 to lead with the primary keyword while keeping the "Top 3" examples signal; light optimization of the intro to add the primary plus the "rebrand presentation" supporting keyword in the first 100 words; light touch on the three example sections (source em dashes cleaned to commas, one natural keyword mention added per example, all facts preserved); add a net-new "What to include in a rebrand presentation" section; add a net-new FAQ with FAQPage schema. The CTA blocks, author bio, and Recommended Articles module are preserved verbatim. "Beautiful.ai" is kept exactly. |
A Round Up of The Top 3 Rebrand Presentations to Help Inspire Your Own | The Beautiful Blog
Rebrand Presentation Examples: Spotify, Figma & Discord | The Beautiful Blog
Why: Current title never uses "rebrand presentation examples" as a phrase and runs long. New title opens with the exact primary keyword, names the three examples (the page's unique strength and a CTR draw), and keeps the "The Beautiful Blog" suffix per site convention.
We pulled inspiration from the rebranding of Spotify, Figma, and Discord to build our own Beautiful.ai rebrand presentation templates.
Need rebrand presentation examples? See how Spotify, Figma, and Discord rebranded, what to include in a rebrand presentation, plus customizable templates.
Why: Current meta omits the primary keyword. New version leads with "rebrand presentation examples," works in the "what to include in a rebrand presentation" supporting keyword, and previews the examples and templates, all CTR-positive specifics.
A Round Up of The Top 3 Rebrand Presentations to Help Inspire Your Own
3 Rebrand Presentation Examples to Help Inspire Your Own
Why: Keeps the "3" count and the "inspire your own" hook, but swaps the vague "Round Up of The Top 3 Rebrand Presentations" for the exact primary keyword "rebrand presentation examples." Matches the proposed title tag.
Branding is the backbone of any company. Having a strong brand identity is important for businesses to establish themselves as a familiar and recognizable brand, to position themselves against the competition, and connect with customers. A solid brand let's consumers know what they can expect from the company and creates a sense of credibility. Because it's so important, many businesses will go through a rebranding process at some point to pivot with their growth.
A rebrand is a refresh of an organization's identity and image to better reflect the business's goals and mission. This generally happens when a company has outgrown their current branding, or they want to reposition themselves to broaden their appeal to new (and existing) markets.
In any industry, a rebrand has many moving parts. At the surface level you're doing a total overhaul of an existing brand to change its corporate identity. But behind the scenes there's an entire creative process that includes the evolution of the brand, pitching new ideas, design exploration, and bringing the new brand to life. A rebrand presentation can help keep creative teams organized from beginning to end during the rebrand journey. It can also act as a platform for them to introduce the new brand to key stakeholders and audiences.
A rebrand presentation can be a game changer for an otherwise chaotic project. We took a look at the rebrand of three companies— Spotify, Figma, and Discord— and used their brand updates as inspiration for our own customizable rebrand presentation templates.
Branding is the backbone of any company. Having a strong brand identity is important for businesses to establish themselves as a familiar and recognizable brand, to position themselves against the competition, and connect with customers. A solid brand lets consumers know what they can expect from the company and creates a sense of credibility. Because it's so important, many businesses will go through a rebranding process at some point to pivot with their growth.
A rebrand is a refresh of an organization's identity and image to better reflect the business's goals and mission. This generally happens when a company has outgrown their current branding, or they want to reposition themselves to broaden their appeal to new (and existing) markets. The best way to see what good looks like is to study real rebrand presentation examples before you build your own.
In any industry, a rebrand has many moving parts. At the surface level you're doing a total overhaul of an existing brand to change its corporate identity. But behind the scenes there's an entire creative process that includes the evolution of the brand, pitching new ideas, design exploration, and bringing the new brand to life. A rebrand presentation can help keep creative teams organized from beginning to end during the rebrand journey. It can also act as a platform for them to introduce the new brand to key stakeholders and audiences.
A rebrand presentation can be a game changer for an otherwise chaotic project. We took a look at the rebrand of three companies, Spotify, Figma, and Discord, and used their brand updates as inspiration for our own customizable rebrand presentation templates. Below you'll find all three rebrand presentation examples, a quick rundown of what to include in a rebrand presentation of your own, and answers to the questions teams ask most.
Why: Adds the primary keyword and the "rebrand presentation" supporting keyword inside the first 100 words and previews the two new sections. Facts kept verbatim. Source em dashes cleaned to commas, and "let's" corrected to "lets." No meaning change.
H2: Spotify
Spotify is the world's leading audio streaming service with over 80 million songs and 4 million podcasts available to subscribers. Founded in 2006, the software has grown to nearly 500 million users worldwide in 2022. In 2016, the team at Spotify recognized the need for a rebrand in order to appeal to their core audience of millennials.
Their brand prior to 2016 looked like your typical tech company with generic fonts, mild colors, and a logo meant to represent a sound wave. In an effort to freshen up their brand identity, the Collins team revamped the iconic Spotify green with a more modern hue, updated their logo, chose a new style of imagery, and retired their overall bland color palette.
Our rebrand presentation template used Spotify's 2016 rebrand as inspiration to showcase the type of slides that can help marketers present the new face of their brand to employees, partners, and investors in a more impactful way. You can see more details of their original rebrand here.
H2: Spotify: a rebrand presentation example for a modern refresh
Spotify is the world's leading audio streaming service with over 80 million songs and 4 million podcasts available to subscribers. Founded in 2006, the software has grown to nearly 500 million users worldwide in 2022. In 2016, the team at Spotify recognized the need for a rebrand in order to appeal to their core audience of millennials.
Their brand prior to 2016 looked like your typical tech company with generic fonts, mild colors, and a logo meant to represent a sound wave. In an effort to freshen up their brand identity, the Collins team revamped the iconic Spotify green with a more modern hue, updated their logo, chose a new style of imagery, and retired their overall bland color palette.
Our rebrand presentation template used Spotify's 2016 rebrand as inspiration to showcase the type of slides that can help marketers present the new face of their brand to employees, partners, and investors in a more impactful way. You can see more details of their original rebrand here.
Why: Example section, light touch only. The H2 gains "a rebrand presentation example" so each example heading reinforces the primary keyword, and the existing "rebrand presentation template" phrase is emphasized. All facts and links preserved verbatim.
H2: Figma
Figma understands the importance of branding. The idea of figma— the cloud based design tool— was born in 2011 by co-founders Evan Wallace and Dylan Field. The duo was looking for a solution to bring creative tools for designers to a web browser for accessibility. Just four years later in 2015, the software that claims to be "the first design tool that combined the accessibility of the web with the functionality of a native app" was founded.
There's no doubt that designers see the benefit in Figma as the company has seen great success since their launch in 2015. In fact, the company was acquired by Adobe in fall 2022 in a $20B deal— Adobe's biggest acquisition deal to date. But a lot has happened between 2015 and now, including a major rebrand.
Our presentation used Figma's 2019 rebrand as inspiration to showcase the type of slides that can help marketers present the new face of their brand to employees, partners, and investors in a more impactful way. Teams might customize this deck to showcase their own brand's overhaul. You can see more details of their original rebrand here.
H2: Figma: a rebrand presentation example for a maturing product
Figma understands the importance of branding. The idea of figma, the cloud based design tool, was born in 2011 by co-founders Evan Wallace and Dylan Field. The duo was looking for a solution to bring creative tools for designers to a web browser for accessibility. Just four years later in 2015, the software that claims to be "the first design tool that combined the accessibility of the web with the functionality of a native app" was founded.
There's no doubt that designers see the benefit in Figma as the company has seen great success since their launch in 2015. In fact, the company was acquired by Adobe in fall 2022 in a $20B deal, Adobe's biggest acquisition deal to date. But a lot has happened between 2015 and now, including a major rebrand.
Our rebrand presentation used Figma's 2019 rebrand as inspiration to showcase the type of slides that can help marketers present the new face of their brand to employees, partners, and investors in a more impactful way. Teams might customize this deck to showcase their own brand's overhaul. You can see more details of their original rebrand here.
Why: Example section, light touch only. The H2 gains "a rebrand presentation example," and "rebrand presentation" replaces the bare "presentation" in the closing line. Source em dashes cleaned to commas. All facts and links preserved.
H2: Discord
Discord, a company founded by Jason Citron and Stan Vishnevskiy in 2015, was built on the idea of creating a space for everyone to find their community. The online platform is a voice, video, and text communication service used by hundreds of millions of people around the world looking to connect with each other. The company has undoubtedly grown since creation with 150M monthly active users, 19M active servers each week, and 4B server conversation minutes daily.
Company growth, like Discord's, often warrants a rebrand to reflect the evolution of the business. And Discord felt like their brand needed a refresh to better represent the welcoming nature of their platform. To celebrate the company's 6th birthday in 2021, they opted for a complete overhaul of their brand. The rebrand included freeing "Clyde"— the Discord logo— from his chat bubble, a more saturated "blurple" (blue-purple) brand color, and an updated font.
This rebrand presentation template used Discord as inspiration to showcase the type of slides that can help marketers present the new face of their brand to employees, partners, and investors in a more impactful way. You can see more details from their 2021 rebrand here.
H2: Discord: a rebrand presentation example for a growth pivot
Discord, a company founded by Jason Citron and Stan Vishnevskiy in 2015, was built on the idea of creating a space for everyone to find their community. The online platform is a voice, video, and text communication service used by hundreds of millions of people around the world looking to connect with each other. The company has undoubtedly grown since creation with 150M monthly active users, 19M active servers each week, and 4B server conversation minutes daily.
Company growth, like Discord's, often warrants a rebrand to reflect the evolution of the business. And Discord felt like their brand needed a refresh to better represent the welcoming nature of their platform. To celebrate the company's 6th birthday in 2021, they opted for a complete overhaul of their brand. The rebrand included freeing "Clyde", the Discord logo, from his chat bubble, a more saturated "blurple" (blue-purple) brand color, and an updated font.
This rebrand presentation template used Discord as inspiration to showcase the type of slides that can help marketers present the new face of their brand to employees, partners, and investors in a more impactful way. You can see more details from their 2021 rebrand here.
Why: Example section, light touch only. The H2 gains "a rebrand presentation example," and the existing "rebrand presentation template" phrase is emphasized. Source em dashes cleaned to commas. All facts and links preserved.
Once you have a few rebrand presentation examples to learn from, the next question is what your own rebrand deck should actually cover. A strong rebrand presentation tells the story of why the change is happening and what it looks like, so stakeholders leave bought in rather than confused. Most rebranding presentations work through a similar set of sections.
Start with where the brand stands today. A short current-state slide reminds everyone what the existing identity is and, more importantly, why it no longer fits the business.
Then make the case for change. Lay out the business goals, market shifts, or growth that triggered the rebrand so the new direction feels earned, not arbitrary.
Show the new identity next. This is the heart of the deck: the updated logo, color palette, typography, and imagery, ideally shown side by side with the old look so the evolution is obvious.
Connect it back to strategy. Explain how the refreshed brand supports positioning, messaging, and the audience you want to reach.
Close with the rollout. Spell out where the new brand shows up first, who owns each piece, and how you'll measure whether the rebrand is landing.
Keep one idea per slide and let the visuals do the talking. A rebrand is a design story, so a clean rebrand presentation template does a lot of the heavy lifting for you.
Why: Net-new section closing the page's biggest content gap vs. the SERP: every ranking guide (SlideTeam, Canva, SmashBrand, Miro) has a "what to include / sections to include" block. Targets the "what to include in a rebrand presentation" and "rebrand deck" supporting keywords. Conversational brand voice, no em dashes.
What is a rebrand presentation?
A rebrand presentation is a deck that walks stakeholders through why a company is updating its brand and what the new identity looks like. A good one covers the current brand, the reason for the change, the new logo and visual system, and the plan for rolling it out, so everyone leaves aligned on the new direction.
What should you include in a rebrand presentation?
Include a current-brand overview, the business case for the rebrand, the new visual identity (logo, colors, fonts, and imagery), how the refresh supports your strategy and positioning, and a rollout plan with owners and success metrics. Showing the old and new side by side makes the change easy to follow.
What are some good rebrand presentation examples?
Three of the most useful rebrand presentation examples are Spotify's 2016 refresh, Figma's 2019 update, and Discord's 2021 overhaul. Each one shows how a growing company can present a new logo, color palette, and visual style to employees, partners, and investors in a clear, confident way.
Where can I find a rebrand presentation template?
You can start from a customizable rebrand presentation template built on the Spotify, Figma, or Discord examples above. Each Beautiful.ai template gives you a ready-made structure for the current brand, the new identity, and the rollout, so you only have to drop in your own content.
How long should a rebrand deck be?
A focused rebrand deck usually runs 10 to 20 slides. That is enough room to cover the reason for the change, the new identity, and the rollout without losing the room. When in doubt, cut anything that does not move the story forward and let the visuals carry the rest.
Why: Net-new section targeting People Also Ask intent around "rebrand presentation," "rebrand presentation examples," "what to include in a rebrand presentation," "rebrand presentation template," and "rebrand deck." Conversational brand voice, no em dashes. Implement with FAQPage JSON-LD (below) using the same answers verbatim.
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Author bio (Jordan Turner: "Jordan is a Bay Area writer, social media manager, and content strategist.") and the Recommended Articles module are also preserved as-is. These are branded and boilerplate blocks; only visual assets would be placeholders, never the copy.
Why: CTA blocks are branded and locked. No keyword edits.
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Branding is the backbone of any company. Having a strong brand identity is important for businesses to establish themselves as a familiar and recognizable brand, to position themselves against the competition, and connect with customers. A solid brand lets consumers know what they can expect from the company and creates a sense of credibility. Because it's so important, many businesses will go through a rebranding process at some point to pivot with their growth.
A rebrand is a refresh of an organization's identity and image to better reflect the business's goals and mission. This generally happens when a company has outgrown their current branding, or they want to reposition themselves to broaden their appeal to new (and existing) markets. The best way to see what good looks like is to study real rebrand presentation examples before you build your own.
In any industry, a rebrand has many moving parts. At the surface level you're doing a total overhaul of an existing brand to change its corporate identity. But behind the scenes there's an entire creative process that includes the evolution of the brand, pitching new ideas, design exploration, and bringing the new brand to life. A rebrand presentation can help keep creative teams organized from beginning to end during the rebrand journey. It can also act as a platform for them to introduce the new brand to key stakeholders and audiences.
A rebrand presentation can be a game changer for an otherwise chaotic project. We took a look at the rebrand of three companies, Spotify, Figma, and Discord, and used their brand updates as inspiration for our own customizable rebrand presentation templates. Below you'll find all three rebrand presentation examples, a quick rundown of what to include in a rebrand presentation of your own, and answers to the questions teams ask most.
Spotify is the world's leading audio streaming service with over 80 million songs and 4 million podcasts available to subscribers. Founded in 2006, the software has grown to nearly 500 million users worldwide in 2022. In 2016, the team at Spotify recognized the need for a rebrand in order to appeal to their core audience of millennials.
Their brand prior to 2016 looked like your typical tech company with generic fonts, mild colors, and a logo meant to represent a sound wave. In an effort to freshen up their brand identity, the Collins team revamped the iconic Spotify green with a more modern hue, updated their logo, chose a new style of imagery, and retired their overall bland color palette.
Our rebrand presentation template used Spotify's 2016 rebrand as inspiration to showcase the type of slides that can help marketers present the new face of their brand to employees, partners, and investors in a more impactful way. You can see more details of their original rebrand here.
Figma understands the importance of branding. The idea of figma, the cloud based design tool, was born in 2011 by co-founders Evan Wallace and Dylan Field. The duo was looking for a solution to bring creative tools for designers to a web browser for accessibility. Just four years later in 2015, the software that claims to be "the first design tool that combined the accessibility of the web with the functionality of a native app" was founded.
There's no doubt that designers see the benefit in Figma as the company has seen great success since their launch in 2015. In fact, the company was acquired by Adobe in fall 2022 in a $20B deal, Adobe's biggest acquisition deal to date. But a lot has happened between 2015 and now, including a major rebrand.
Our rebrand presentation used Figma's 2019 rebrand as inspiration to showcase the type of slides that can help marketers present the new face of their brand to employees, partners, and investors in a more impactful way. Teams might customize this deck to showcase their own brand's overhaul. You can see more details of their original rebrand here.
Discord, a company founded by Jason Citron and Stan Vishnevskiy in 2015, was built on the idea of creating a space for everyone to find their community. The online platform is a voice, video, and text communication service used by hundreds of millions of people around the world looking to connect with each other. The company has undoubtedly grown since creation with 150M monthly active users, 19M active servers each week, and 4B server conversation minutes daily.
Company growth, like Discord's, often warrants a rebrand to reflect the evolution of the business. And Discord felt like their brand needed a refresh to better represent the welcoming nature of their platform. To celebrate the company's 6th birthday in 2021, they opted for a complete overhaul of their brand. The rebrand included freeing "Clyde", the Discord logo, from his chat bubble, a more saturated "blurple" (blue-purple) brand color, and an updated font.
This rebrand presentation template used Discord as inspiration to showcase the type of slides that can help marketers present the new face of their brand to employees, partners, and investors in a more impactful way. You can see more details from their 2021 rebrand here.
Once you have a few rebrand presentation examples to learn from, the next question is what your own rebrand deck should actually cover. A strong rebrand presentation tells the story of why the change is happening and what it looks like, so stakeholders leave bought in rather than confused. Most rebranding presentations work through a similar set of sections.
Start with where the brand stands today. A short current-state slide reminds everyone what the existing identity is and, more importantly, why it no longer fits the business.
Then make the case for change. Lay out the business goals, market shifts, or growth that triggered the rebrand so the new direction feels earned, not arbitrary.
Show the new identity next. This is the heart of the deck: the updated logo, color palette, typography, and imagery, ideally shown side by side with the old look so the evolution is obvious.
Connect it back to strategy. Explain how the refreshed brand supports positioning, messaging, and the audience you want to reach.
Close with the rollout. Spell out where the new brand shows up first, who owns each piece, and how you'll measure whether the rebrand is landing.
Keep one idea per slide and let the visuals do the talking. A rebrand is a design story, so a clean rebrand presentation template does a lot of the heavy lifting for you.
What is a rebrand presentation?
A rebrand presentation is a deck that walks stakeholders through why a company is updating its brand and what the new identity looks like. A good one covers the current brand, the reason for the change, the new logo and visual system, and the plan for rolling it out, so everyone leaves aligned on the new direction.
What should you include in a rebrand presentation?
Include a current-brand overview, the business case for the rebrand, the new visual identity (logo, colors, fonts, and imagery), how the refresh supports your strategy and positioning, and a rollout plan with owners and success metrics. Showing the old and new side by side makes the change easy to follow.
What are some good rebrand presentation examples?
Three of the most useful rebrand presentation examples are Spotify's 2016 refresh, Figma's 2019 update, and Discord's 2021 overhaul. Each one shows how a growing company can present a new logo, color palette, and visual style to employees, partners, and investors in a clear, confident way.
Where can I find a rebrand presentation template?
You can start from a customizable rebrand presentation template built on the Spotify, Figma, or Discord examples above. Each Beautiful.ai template gives you a ready-made structure for the current brand, the new identity, and the rollout, so you only have to drop in your own content.
How long should a rebrand deck be?
A focused rebrand deck usually runs 10 to 20 slides. That is enough room to cover the reason for the change, the new identity, and the rollout without losing the room. When in doubt, cut anything that does not move the story forward and let the visuals carry the rest.
Schedule a demo
Get started